• News Release: 5/16/2022 Greater Stillwater Chamber Welcomes Unpaved Athleisure to the Community!


    Unpaved Athleisure to the Chamber and Community

    Jordan Nicholson, owner of Unpaved Athleisure, cut the ribbon at the Chamber welcome celebration on May 10, 2022. Photo courtesy of Kristina Lynn Photography.

    Stillwater, MN. The Greater Stillwater Chamber of Commerce welcomed local business, Unpaved Athleisure, to the Chamber and the community with a ribbon cutting celebration on May 10th, 2022. The event took place at 401 Main Street South, Stillwater, MN.  Jordan Nicholson, her staff, family, friends, Greater Stillwater Chamber ambassadors and staff were there to join in the celebration.

    Jordan, with her parents, friends and puppy, was all smiles as she told us all about her store Unpaved Athleisure. Unpaved is a curated collection of activewear and loungewear along with wellness products from purpose-driven and positive brands. They choose to only carry brands that strive to treat others with kindness, appreciate nature, and try to reduce their carbon footprint. Unpaved stems from a girl’s love of shopping and nature, and the hope that we can “travel on an unpaved road” finding our own way. When she discovered Stillwater, she knew this picturesque “Hallmark Town” filled with activity and a sense of community was the perfect location to start her business.  

    Unpaved is for the movers and shakers, wanderers and jet-setters, daydreamers and planners. It’s for anyone looking to feel good to look good. Unpaved is a home of products that will inspire movement and play, coffee breaks and girls’ nights, self-care and adventures. Living an unpaved life isn’t easy, but it always ends up being worth it. 

    Unpaved Athleisure

    401 Main Street South Ste B

    Stillwater, MN 55082

    Unpaved Athleisure



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