POSTPONED! Business Development Session: Social Media and Digital Marketing Tips & Trends for 2020

• It all begins with your brand…Questions to answer before you begin your marketing and social media strategy.
• 2020 Social Media Overview
• Tips to build engagement- what do your followers want to see from you?
• Tips to differentiate and get your content to stand out.   
• Examples of great Facebook pages- why they are successful
• Facebook Trends 2020
• Instagram Trends 2020
• Facebook and Instagram stories-what are they are how and why do they work?
• Advertising tips on Facebook and Instagram
• Video- tips on how to incorporate it into your marketing strategy in 2020
• Facebook and Instagram Insights- what do your stats mean and how can you use them to improve your efforts?  
• Social listening and reputation management
• Social Sharing across social channels to increase reach and impressions
• Digital Marketing Overview- what’s hot in 2020
• Geo Fencing, site retargeting and keyword Contextual- What are they and how do they work? 
• Tips on building a digital marketing campaign
• Email Marketing Tips- It is NOT a thing of the past…    
• Tips on creating a social media plan that you can stick with and speaks to your unique brand.

Lighthouse Marketing and Social Media specializes in Marketing and Social Media strategies for a variety of brands and small businesses.

We create advertising and marketing strategies that deliver measurable results.

The most important element of a successful social media campaign is content. Remarkable content is the catalyst for conversation, sharing and engagement. Targeted campaigns and a good content strategy will bring measurable results.

Lighthouse Marketing and Social Media creates social media strategies that are optimized and build brand awareness and search equity that is measurable over time.