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Digital Marketing for Nonprofits
Increase Your Online Outreach Using Free Tools & Simple Strategy
Learn how to create and manage a more effective web presence in your community. Digital Marketing for Nonprofits: For nonprofits who have a message and want to share it with their community. We will discuss and demonstrate ways to facilitate online donations, attract more volunteers and increase your community outreach. We’ll also introduce many of the free tools available to nonprofits including online credit card processing, Google Grants, Social Media management, and more in a fun, casual environment.
Get your Message to More People Using Listings, Email, Social Media, and More!- Learn New Ways to Facilitate Donations & Sales Online -- Learn how to implement a far-reaching drive without overexposing yourself.
- Create Effective and Appropriate Social Media Campaigns --Learn how to create and maintain a compelling social media presence. We'll also talk about setting staff and board guidelines for social media use so that you can all stay on message.
- Stay in Touch-- We'll show you how to set up multiple email campaigns and how to easily manage them.
- Free Tools for Nonprofits You Should Know About -- There are so many resources out there that are free or reduced cost for nonprofits including Google Apps, Google Grants ($120,000 of free Google AdWords Ad Spend per year), Event Management, Email Management and more. Find out how you could save your organization money while staying more organized!
- Determine if you qualify for a Google Grant, how to apply online and what to do if you are approved.
- Digital Marketing for Nonprofits
- Build and Maintain your email list
- Write compelling email subject lines and "call-to-actions"
- Setting up your local business listings on Google, Bing, more
- Effectively using Facebook, LinkedIn and Twitter
- Event management and promotion
- Google Grants eligibility, application, and maintenance
- Google Apps for nonprofits
- Introduction to social media advertising options
About Presenter Ted Kozlowski
President of the DemandQuest Marketing Institute in Minneapolis, Ted Kozlowski is a seasoned technology sales and marketing executive. He’s been a featured speaker and teacher across the globe representing companies such as Network Solutions, The Institute for Entrepreneurship at the University of North Carolina, Homestore.com, Computer Associates, and many more. He has shared his expertise on Google AdWords, Google analytics, social media strategy and InBound Marketing with advertising & marketing professionals from local chambers to national conferences. Ted has been managing Google AdWords campaigns since its Beta in 1999 and has been Google AdWords Certified since 2005. He has managed campaigns for Toro, 3M, United Rentals, T-Mobile, Donaldson, Edina Realty, University of North Carolina (UNC), RBC Financial, HCR ManorCare and many more.
As founder of DemandQuest, he has overseen over 30 digital marketing instructors, had over 5,000 students in the last 6 years, and helped many marketing professionals and business owners get Google Certified in AdWords and Analytics. DemandQuest has also become known for their in-depth training in search engine optimization, social media advertising, and all things digital.
Ted has also volunteered with many nonprofits in Minnesota to help them get and implement Google Grants and continues to manage these AdWords campaigns. He served as the co-chair on the board of directors at Valley Outreach and is currently on the board at Resource, Inc. Ted is also currently serving as Mayor for the City of Stillwater in Minnesota. When he’s not teaching, consulting, or working on improving Stillwater, Ted can be found boating on the St. Croix River or skiing at Afton Alps with his wife and two daughters.
Digital Marketing for Non ProfitsDate and Time
Tuesday Nov 1, 2016
9:00 AM - 12:30 PM CDT9:00 am - 12:30 pm
Location
Stillwater Motors
5900 Stillwater Blvd N
Stillwater, MN 55082
Fees/Admission
FREE but pre-registration is required!
